Plant-Based Ingredient expertises
Nutrition & Health

ABOUT

20 years experience in Nutrition & Health Industry

20 years of expertise in the selfcare industry to serve customers within the nutrition and health sectors

 

Through B@Health i assist you in your business growth, from innovation opportunities and key growth drivers identification to the implementation of operational marketing plans.

My mission aims to bring added value to your business, translating opportunities into tangible operational results. 

Elizabeth BUI

Owner, B@Health

11 YEARS WITH SANOFI (B TO RX)

Sales, Marketing and Branding

  • Pharmaceutical  Industry

  • International & France

4 YEARS WITH NATUREX (B TO B)

Business management, strategy & innovation

  • Ingredient for nutrition and health market

  • International

2 YEARS WITH SIDNUTRITION (B TO C)

Operational Marketing

  • Food Supplement Brand 

  • France

 

EXPERTISES

OFFER

Market

  • Innovation Strategy and product range extension

  • Marketing Innovation 

  • From theoretical formulation to ready to launch food supplement

  • Sourcing and decoding natural ingredients

  • Market trends analysis and growth drivers identification

 

Selfcare

• OTC Traditional Herbal Remedies (THMP)

• Food Supplements

• Medical Devices

Nutrition

• Functional Food & Beverages​

OFFER

STRATEGIC RECOMMENDATION 

& COACHING

  • Market diagnosis and benchmarks definition, competitive landscape and consumer trends translation into drivers (selfcare and functional food)

  • Identification of actionable growth opportunities and growth drivers.

  • Recommendation of strategical scenarii and tactics in respect of regulatory constrains

COMMERCIAL STRATEGY 

  • Customer targeting and segmentation

  • Customer Portfolio analysis 

  • Commercial speech and promotional tools/training tools recommendation 

DUE DILIGENCE, STRATEGIC AUDIT

  • Accompanying customers, investment funds throughout M&A process

 

Market

Selfcare

Nutrition

Market

  • Innovation Strategy and product range extension

  • Marketing Innovation 

  • From theoretical formulation to ready to launch food supplement

  • Sourcing and decoding natural ingredients

.

 

OFFER

 

CONTACT US

ETUDES ET VEILLE EN INNOVATION ET STRATEGIE MARKETING

68 avenue de la Libération

13870 Rognonas - FRANCE

+33 (0)6 74 69 02 70

e.bui@elizabethbui.com 

©2019 by ATELIER VAUBAN