Innovation - Health and nutrition

ABOUT

20 years experience in Nutrition & Health Industry

20 years of expertise in the selfcare industry to serve customers within the nutrition and health sectors

Through B@Health i assist you in your business growth, from innovation opportunities and key growth drivers identification to the implementation of operational marketing plans.

My mission aims to bring added value to your business, translating opportunities into tangible operational results.

Elizabeth BUI

Owner, B@Health

11 YEARS WITH SANOFI (B TO RX)

Sales, Marketing and Branding

Pharmaceutical Industry
International & France

4 YEARS WITH NATUREX (B TO B)

Business management, strategy & innovation

Ingredient for nutrition and health market
International

2 YEARS WITH SIDNUTRITION (B TO C)

Operational Marketing

Food Supplement Brand
France

Contact

EXPERTISES

OFFER

Market

Innovation Strategy and product range extension
Marketing Innovation
From theoretical formulation to ready to launch food supplement
Sourcing and decoding natural ingredients
Market trends analysis and growth drivers identification

Selfcare

• OTC Traditional Herbal Remedies (THMP)

• Food Supplements

• Medical Devices

Nutrition

• Functional Food & Beverages

OFFER

STRATEGIC RECOMMENDATION

& COACHING

Market diagnosis and benchmarks definition, competitive landscape and consumer trends translation into drivers (selfcare and functional food)
Identification of actionable growth opportunities and growth drivers.
Recommendation of strategical scenarii and tactics in respect of regulatory constrains

COMMERCIAL STRATEGY