Plant-Based Ingredient expertises
Nutrition & Health
ABOUT
20 years experience in Nutrition & Health Industry
20 years of expertise in the selfcare industry to serve customers within the nutrition and health sectors
Through B@Health i assist you in your business growth, from innovation opportunities and key growth drivers identification to the implementation of operational marketing plans.
My mission aims to bring added value to your business, translating opportunities into tangible operational results.
Elizabeth BUI
Owner, B@Health
11 YEARS WITH SANOFI (B TO RX)
Sales, Marketing and Branding
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Pharmaceutical Industry
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International & France
4 YEARS WITH NATUREX (B TO B)
Business management, strategy & innovation
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Ingredient for nutrition and health market
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International
2 YEARS WITH SIDNUTRITION (B TO C)
Operational Marketing
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Food Supplement Brand
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France
EXPERTISES
OFFER
Market
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Innovation Strategy and product range extension
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Marketing Innovation
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From theoretical formulation to ready to launch food supplement
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Sourcing and decoding natural ingredients
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Market trends analysis and growth drivers identification
Selfcare
• OTC Traditional Herbal Remedies (THMP)
• Food Supplements
• Medical Devices
Nutrition
• Functional Food & Beverages
OFFER
STRATEGIC RECOMMENDATION
& COACHING
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Market diagnosis and benchmarks definition, competitive landscape and consumer trends translation into drivers (selfcare and functional food)
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Identification of actionable growth opportunities and growth drivers.
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Recommendation of strategical scenarii and tactics in respect of regulatory constrains
COMMERCIAL STRATEGY
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Customer targeting and segmentation
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Customer Portfolio analysis
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Commercial speech and promotional tools/training tools recommendation
DUE DILIGENCE, STRATEGIC AUDIT
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Accompanying customers, investment funds throughout M&A process
Market
Selfcare
Nutrition
Market
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Innovation Strategy and product range extension
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Marketing Innovation
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From theoretical formulation to ready to launch food supplement
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Sourcing and decoding natural ingredients
.
OFFER
CONTACT US
