Plant-Based Ingredient expertises
Nutrition & Health
ABOUT
20 years experience in Nutrition & Health Industry
20 years of expertise in the selfcare industry to serve customers within the nutrition and health sectors
Through B@Health i assist you in your business growth, from innovation opportunities and key growth drivers identification to the implementation of operational marketing plans.
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My mission aims to bring added value to your business, translating opportunities into tangible operational results.
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Elizabeth BUI
Owner, B@Health
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11 YEARS WITH SANOFI (B TO RX)
Sales, Marketing and Branding
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Pharmaceutical Industry
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International & France
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4 YEARS WITH NATUREX (B TO B)
Business management, strategy & innovation
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Ingredient for nutrition and health market
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International
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2 YEARS WITH SIDNUTRITION (B TO C)
Operational Marketing
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Food Supplement Brand
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France
EXPERTISES
OFFER
Market
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Innovation Strategy and product range extension
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Marketing Innovation
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From theoretical formulation to ready to launch food supplement
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Sourcing and decoding natural ingredients
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Market trends analysis and growth drivers identification
Selfcare
• OTC Traditional Herbal Remedies (THMP)
• Food Supplements
• Medical Devices
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Nutrition
• Functional Food & Beverages​
OFFER
STRATEGIC RECOMMENDATION
& COACHING
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Market diagnosis and benchmarks definition, competitive landscape and consumer trends translation into drivers (selfcare and functional food)
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Identification of actionable growth opportunities and growth drivers.
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Recommendation of strategical scenarii and tactics in respect of regulatory constrains
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COMMERCIAL STRATEGY
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Customer targeting and segmentation
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Customer Portfolio analysis
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Commercial speech and promotional tools/training tools recommendation
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DUE DILIGENCE, STRATEGIC AUDIT
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Accompanying customers, investment funds throughout M&A process
Market
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Selfcare
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Nutrition
Market
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Innovation Strategy and product range extension
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Marketing Innovation
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From theoretical formulation to ready to launch food supplement
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Sourcing and decoding natural ingredients
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OFFER
CONTACT US
